Matrack — Telematics & Fleet Tracking SEO

Content Engine at Scale

• Re-mapped site into feature → industry → use-case clusters
• Built templates for high-intent variants (best [device], [topic] by state, cost comparisons)
• Grew active content to 280+ organic pages driving traffic
• Implemented answer-forward blocks and rich schema for SERP features

Digital PR & Link Earning

• Earned ~150 high-context editorial backlinks from relevant industry resources
• Featured in U.S. Chamber of Commerce, Geotab, Leaders in Law, and more
• Focused on topical alignment and anchor relevance
• Ongoing cleanup of low-value links with steady, safe link velocity

Entity-First Architecture

By organizing content around clear entities (features, industries, use cases) and their relationships, we made it easy for search engines to understand Matrack's expertise across the telematics landscape.

This structure was amplified by strategic internal linking that reinforced topic clusters and distributed authority efficiently.

Programmatic Content with Editorial Quality

Our template-driven approach allowed us to efficiently target hundreds of keyword variations while maintaining high editorial standards.

This combination of scale and quality helped Matrack rank for both head terms and long-tail queries simultaneously.

Context Over Quantity in Link Building

By focusing on earning links from relevant legal, policy, and industry resources, we built authority that search engines recognized as highly relevant to Matrack's core topics.

This approach improved both domain authority and topical authority signals.

Answer-First Content Structure

Formatting content with clear, scannable answer blocks and implementing structured data helped Matrack win featured snippets and AI overviews.

This approach improved both click-through rates and visibility in emerging search interfaces.