Blog
How to Track Brand Mentions and Citations in AI Answers?
AI search is changing how people discover and evaluate brands. Instead of clicking through a list of search results, users are increasingly getting direct…
August 21, 2026- Home
- Blog
Guides, analysis, and the occasional correction.
Written by the people who run the engagements. Where our industry is overclaiming, we say so, including when the overclaim would be convenient for us.
Blog
Why You Should Prioritize AI Engines Instead of Tracking Them All
Tracking every AI engine sounds comprehensive. In practice, it usually produces more data than useful insight. Each platform has a different audience, a different…
August 7, 2026
Blog
Setting Realistic Citation-Rate Targets by Stage and Industry
Citation Rate measures how often an AI platform visibly attributes an answer to your website or content, across a defined set of tracked prompts.…
August 6, 2026
Blog
How to Connect AI Visibility to Revenue and Pipeline
AI visibility has quickly become an important marketing KPI. But executives rarely care about citations or mentions for their own sake. Marketing teams may…
August 6, 2026
Blog
How to Report AI Visibility to Executives and Stakeholders
One of the most common failure points in AI visibility work has almost nothing to do with the quality of your measurement. It’s a…
August 5, 2026
Blog
How to Measure AI Search Visibility: Metrics, Methods & Tools
Citation Rate measures how often an AI platform visibly attributes an answer to your website or content, across a defined set of tracked prompts.…
August 4, 2026
Blog
Best AI Visibility Tracking Tools Compared (2026 Buyer’s Guide)
An AI visibility tracking tool runs a library of prompts against AI answer engines ChatGPT, Google AI Overviews and AI Mode, Perplexity, Gemini, Claude,…
August 4, 2026
Blog
The Four Metrics That Define AI Visibility
Many teams look for a single AI visibility score that summarizes how well their brand performs across ChatGPT, Gemini, Microsoft Copilot, Perplexity, and other…
August 4, 2026
Blog
Why One AI Visibility Check Misleads You
A single AI visibility check one prompt, run once, on one platform only captures a snapshot of a system that’s constantly changing. ChatGPT, Gemini,…
August 3, 2026
Blog
Share of Voice in AI Answers: How to Calculate and Benchmark It
AI Share of Voice (AI SOV) measures how often your brand shows up in AI-generated answers compared to your competitors, across a defined set…
August 3, 2026One email a month. Only when there is something worth saying.
Model behaviour changes, what we have measured, and what we got wrong.