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Three shapes. Quarter by quarter. No lock-in.
We publish the shape of each engagement rather than a headline number, because scope genuinely varies with site size, market count and how much remediation you have inherited. You get a figure after the diagnostic, not before.
A one-off assessment across all five layers and both economies. You keep the output whether or not you engage us further.
- Prompt-set baseline across six answer engines
- Technical, content and link profile audit
- Per-layer assessment with the binding constraint named
- Prioritised gap register with effort-versus-leverage scoring
- 90-day roadmap, yours to execute anywhere
One economy, run properly. Either AI visibility or search, where the diagnostic shows only one is constraining growth.
- Everything in the diagnostic, then execution against it
- One senior strategist, capped at three clients
- Weekly shipping cadence
- Monthly executive review with both sets of numbers
- Quarter-by-quarter terms
Both economies from one foundation, with budget moving between them each quarter as the constraint shifts.
- Everything in the single-pillar programme
- Search and answer-engine work under one owner
- Weekly monitoring with drift alerts
- Editorial authority and earned coverage included
- Quarterly roadmap recalibration
Fee ranges · to supply, we will publish real numbers here rather than “from £X” anchors designed to be exceeded.
The five things that actually move scope.
None of them are negotiable levers. They are facts about your situation that we assess during the diagnostic.
Inherited remediation
A site with a purchased link profile, a botched migration or thousands of thin pages needs subtraction before addition. Cleanup is the single largest variable in scope.
Market and language count
Each market is planned as its own programme with its own content and claim language. Two markets is not twice one, but it is not one either.
Catalogue or site size
A twelve-page SaaS site and a fifty-thousand-SKU catalogue need entirely different technical and content work.
Regulatory review burden
Healthcare, legal, gambling and cannabis programmes carry a review cycle that has to be scheduled into every sprint. It is real work and we price it.
What you can ship internally
Clients with engineering capacity and writers move faster and cost less. Clients who need us to ship everything cost more, and we would rather say that than discover it in month two.
When we will tell you not to buy.
Worth engaging when
- The constraint is visibility, and the diagnostic can prove it
- You can judge results over quarters rather than weeks
- Someone internal can approve and ship
We will decline when
- Your growth constraint is product, pricing or sales capacity
- You need pipeline this quarter and nothing else will do
- You want guaranteed link counts or ranking promises
- Every strategist is already at their client cap