Services
We work on two things: the rankings that bring people to your site, and the citations and recommendations that decide which vendor AI puts forward when they never arrive.
Twenty services across two pillars. Most engagements use four or five. Start from the problem rather than the list, the three questions below route faster than scrolling.
Which of these sounds like you?
We rank fine, but ChatGPT never recommends us.
Your pages are indexed and placing, yet answer engines name competitors when buyers ask who to use. That is an entity, structure and source-coverage problem, not a ranking one.
Go to AI VisibilityWe need authority and we need it to be defensible.
Thin or risky link profiles cap everything above them. Editorial placements and digital PR build authority that survives scrutiny.
Go to Links & PRSomething structural is holding the site back.
Crawl waste, weak schema, thin templates or an unscalable content model. Fix the foundation before spending on either pillar.
Go to SEO & SearchAI Visibility
Work that makes your brand resolvable as an entity, quotable as a source, and credible enough that models recommend you, not merely mention you, when a buyer asks who to use.
SEO & Link Building
The authority and foundation work. It earns rankings on its own terms, and it supplies the sources the AI pillar depends on.
Which pillar solves which problem?
Most brands need both eventually. This is how we decide what to sequence first.
| Dimension | SEO & Link Building | AI Visibility |
|---|---|---|
| What you win | A position in a ranked list | A citation inside the answer, and, at best, the recommendation |
| How buyers arrive | They click through to your site | They may never visit, they act on the summary |
| Primary measure | Rankings, organic sessions, conversions | Citation share, recommendation share, and description accuracy |
| Main lever | Authority, editorial links and technical health | Resolvability, entity clarity, structure, source coverage |
| Time to signal | Weeks for technical, months for authority | Varies by model refresh cycle; entity fixes can land quickly |
| Start here if | You are not ranking, or the link profile is thin or risky | You rank but answer engines omit you, misdescribe you, or recommend a competitor |
Ten verticals where the constraints change the work.
Regulation, link supply, review requirements and buying cycles differ enough that the same service runs differently. These pages document what actually changes.
Recommendation is downstream of authority.
Models recommend brands they can corroborate. The editorial placements that earn ranking authority are the same sources that make you safe to recommend, so buying one pillar and ignoring the other leaves value on the table in both directions.
Not sure which of these you need?
Send the domain and the problem. We will tell you which pillar is actually constraining growth, and which two or three services we would sequence first.