How we run an engagement
One engagement model covering both pillars: we find out where you rank, where you are cited, where you are recommended, then fix whichever is actually constraining growth.
This page exists to be forwarded. If you are evaluating us internally, send this to your stakeholders rather than summarising it for them.
Audit
Day 01 to 106 platforms500+ queriesBaseline reportWe run a fixed prompt set across ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews and Microsoft Copilot, each query mapped to a buyer-intent cluster. Alongside it: technical health, content inventory and link profile. We measure both pillars before recommending anything, because the constraint is frequently not where a client assumes it is.
· a baseline with platform-by-platform citation share, gap maps and a competitor inclusion matrix.
Diagnose
Day 11 to 21Content gapsEntity deficitCorpus gapsWe quantify the three deficits that keep a brand out of AI answers, content gaps where models cannot extract a passage, entity deficits where you are unresolvable or colliding with another organisation, and corpus gaps where competitors are cited and you are not. Every deficit carries an estimated lift.
· a prioritised gap register with effort-versus-leverage scoring for every remediation.
Architect
Day 22 to 3090-day roadmapPillar planEntity planA 90-day roadmap sequenced by leverage rather than by month or by client comfort. Content pillars, schema deployment, entity claims and authority placements, each scoped with an owner, a cost and an expected effect. Assumptions are written down so your team can challenge them.
· a signed-off execution plan and a shared dashboard for live progress.
Execute
Day 31 to 180Embedded teamWeekly shipMonthly exec reviewOne senior strategist owns delivery, capped at three clients, supported by writers, entity specialists and an analyst working against the roadmap. We ship every week. Your team owns approvals; we own velocity. Monthly executive review reconciles movement against plan.
· shipped pages, schema deployments, entity claims, corpus placements and a running burn-down.
Monitor
OngoingWeekly scansDrift alertsQBR recalibrationContinuous measurement across rankings and recommendation share. Weekly scans detect drift from model updates within days rather than quarters, with intervention protocols agreed in advance. Every quarter we recalibrate the roadmap against live platform behaviour.
· a live dashboard, weekly digest and a named escalation partner.
What we commit to
- Written targets agreed at the start of each quarter
- A named senior owner for the life of the engagement
- Weekly shipping and weekly reporting
- Editorial-only link acquisition, always
- Honest escalation when something is not working
What we ask from you
- A named internal owner who can approve and ship
- Access to analytics, search console and the CMS
- A review turnaround we can plan around
- Honest context on what previous agencies did
- Willingness to be told the constraint is not what you thought
Evaluating us internally?
We are happy to join a call with your stakeholders and walk through this directly, including the parts where we would decline the work.