Written by the people who run the engagements. Where our industry is overclaiming, we say so, including when the overclaim would be convenient for us.
Healthcare discovery is no longer limited to traditional Google search. Patients, healthcare professionals, and decision-makers increasingly use AI assistants and AI-generated search experiences to…
September 24, 2026
Search is no longer limited to traditional results pages. People now use AI tools to find information, compare brands, and get direct answers, which…
September 24, 2026
To structure content for citation, make each important passage directly relevant, specific, self-contained, clearly identified, and supported by attributable evidence. Organize the page with…
September 24, 2026
Quick answer The right AI SEO agency should do more than promise visibility in ChatGPT or other AI search platforms. Look for an agency…
September 24, 2026
AI recommendation visibility is difficult to improve if you do not know where your brand currently stands. A brand may appear for some prompts,…
September 24, 2026
Getting your brand mentioned by an AI chatbot is one thing. Getting it recommended by AI is a different challenge. As businesses invest in…
September 24, 2026
AI recommendations are becoming an important part of brand discovery, influencing how users find and evaluate businesses, products, and services. Tracking these recommendations helps…
September 8, 2026
ChatGPT is becoming an important channel for users researching brands, products, and services. Instead of relying only on traditional search, users can ask ChatGPT…
September 8, 2026
AI chatbots are becoming an important channel for brand discovery. Instead of comparing dozens of websites, users can now ask ChatGPT, Gemini, Perplexity, and…
September 8, 2026
Choosing an AI-search agency for a healthcare brand requires more than comparing prices, content packages, or ranking promises. Evaluate clinical governance, entity management, citation…
September 8, 2026Model behaviour changes, what we have measured, and what we got wrong.