Guides and explainers on search, links and AI visibility. Every post names the person who wrote it and the practice lead who reviewed it.
Local search no longer runs through one channel. It runs through three. A local query today can surface a Map Pack, an AI Overview, or an AI Mode-style conversational answer. Each pulls from different signals and shows a different amount of information. This shift lands differently for local and multi-location brands than it does elsewhere. […]
Many websites publish accurate content, but not all become trusted sources for AI. Good writing alone isn’t enough. AI also looks for who created the content, whether they have relevant expertise, and if that expertise can be verified. This is where E-E-A-T for AI becomes important. Experience: The author has done the work. Expertise: The author […]
The B2B buyer journey has changed. Instead of relying only on Google searches, review sites, vendor websites, and sales conversations, buyers are increasingly using AI assistants like ChatGPT, Gemini, Claude, and Perplexity to research business problems, compare solutions, and evaluate vendors. AI has become a new layer in the buying process, helping buyers find answers […]
Ask an AI tool what your brand does, and you might not recognize the answer not because it’s hallucinating, but because it’s remembering an old version of you. This happens through co-citation: the brands, categories, and concepts that repeatedly show up alongside yours across the web. Consider TaskFlow a to-do list app that spent 18 […]
GA4 for SEO confusion starts before anyone opens a report. It starts with a config step someone skipped during setup. Get that wrong and every number downstream is wrong too, which is why most GA4 frustration isn’t really a reporting problem at all. It’s a setup problem that only shows up when the reports disagree […]
Information can reach thousands of people within minutes, but accuracy does not always spread at the same speed. A statistic without a source, a quote taken out of context, or an outdated claim can quickly be repeated across websites, social media, and even AI-generated responses. Once incorrect information is published, it often becomes difficult to […]
SEO is not dead. Zero-click search changed the payout, not the mechanism. Google still ranks pages, and AI Overviews still pull their sources from the same Search index. Fewer searches end in a click. The searches that do click convert better. SEO looks dead to many marketers because one number collapsed: organic click-through rate on […]
AI search is changing how people discover information. Platforms like ChatGPT, Gemini, Perplexity, and Copilot generate answers by finding and understanding content from the web. To help AI systems access important website information, a file called llms.txt was introduced. It works like a guide that highlights key pages and resources on a website. llms.txt may […]
Guest posting has long been viewed as one of the most reliable ways to build backlinks and improve search rankings. But as AI-powered search engines and answer engines become more influential, marketers are beginning to question whether guest posts still contribute to online visibility in the same way. A common assumption is that publishing more […]
GA4 and Google Search Console will never show identical numbers, and they were never meant to. GSC counts clicks and impressions from Google Search results at the SERP level, before a visitor ever reaches your site. GA4 counts sessions and behavior after a page loads, across every channel that sends you traffic, not just Google […]
Occasional writing on how answer engines change what gets recommended. No drip sequence, unsubscribe in one click.
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