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Guides, analysis, and the occasional correction.

Written by the people who run the engagements. Where our industry is overclaiming, we say so, including when the overclaim would be convenient for us.

How to Choose a B2B SaaS AEO Agency
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How to Choose a B2B SaaS AEO Agency

Choose an AEO agency with proven B2B SaaS experience, a clear methodology, measurable results, and an approach aligned with your buyer journey and growth…

September 1, 2026
Effective Ways to Boost AI Brand’s Visibility
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Effective Ways to Boost AI Brand’s Visibility

Getting your brand’s visibility in ChatGPT or Perplexity requires more than publishing content or ranking in traditional search. AI platforms evaluate information from across…

August 24, 2026
How to Increase AI Share of Voice in 2026
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How to Increase AI Share of Voice in 2026

 AI search is changing how customers discover and evaluate agencies. Platforms like ChatGPT and Perplexity can recommend brands, compare providers, and cite sources without…

August 24, 2026

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Model behaviour changes, what we have measured, and what we got wrong.