Programmatic SEO
Scale to thousands of SEO-optimized pages automatically. Use data-driven templates to dominate long-tail keywords and capture massive organic traffic.
Perfect For:
- SaaS companies with multiple use cases
- E-commerce sites with large catalogs
- Directory and marketplace platforms
- Location-based service businesses
- Comparison and review websites
- Job boards and listing sites
What is Programmatic SEO?
The strategy that powers Zillow's 110M pages, TripAdvisor's millions of destinations, and Zapier's 25K+ integrations
The Strategy
Programmatic SEO is the process of using automation and data to create hundreds or thousands of SEO-optimized pages at scale. Instead of manually writing each page, you create templates that dynamically generate content from structured data sources.
Real Examples
- Zillow: 110M+ location-based property pages
- TripAdvisor: Millions of destination pages
- Canva: 100K+ design template pages
- Zapier: 25K+ integration pages
Our Data Strategy
Quality data is the foundation of successful programmatic SEO
Data Source Identification
- Internal databases
- Public APIs
- CSV/Excel files
- CRM systems
- Product catalogs
- Third-party data
Data Quality & Validation
- Duplicate detection
- Missing data handling
- Format standardization
- Accuracy verification
- Regular updates
- Quality scoring
Structured Data Setup
- Schema design
- Database architecture
- API integrations
- Automated pipelines
- Version control
- Backup systems
Our Process
A proven 4-step methodology to scale your SEO from 10 to 10,000 pages
Data Research
Identify high-volume keyword patterns and data sources for your niche.
- Keyword pattern analysis
- Data source audit
- Opportunity sizing
- Competitor research
Template Design
Create SEO-optimized templates that scale while maintaining quality.
- Template architecture
- SEO elements
- Dynamic content areas
- Internal linking
Automation Setup
Build systems to generate pages automatically from your data sources.
- CMS integration
- Automation workflows
- Quality checks
- Testing framework
Performance Monitoring
Ensure all pages are indexed and continuously optimized for performance.
- Sitemap generation
- Index monitoring
- Performance tracking
- Ongoing optimization
Programmatic SEO Use Cases
Location Pages
Create pages for every city, state, or region you serve
"Plumber in [City]" × 1,000 cities
Product Variations
Generate pages for every product combination
"[Brand] [Product] review" × 10K products
Comparison Pages
Build pages comparing your product to competitors
"[Tool A] vs [Tool B]" × 500 comparisons
Category + Modifier
Combine categories with modifiers at scale
"Best [Category] for [Use Case]" × 2K pages
Integration Pages
Create pages for every tool integration
"[Your Tool] + [Integration]" × 5K integrations
Resource Directories
Build comprehensive resource listings
"[Topic] resources in [Category]" × 3K pages
Frequently Asked Questions
Why Programmatic SEO?
Massive Scale
Create 1,000+ pages in the time it takes to write 10 manually.
Long-Tail Dominance
Capture thousands of low-competition, high-intent keywords.
Compound Growth
More pages = more rankings = more traffic over time.
Data-Driven
Every page is optimized based on real search data and user intent.