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Consumer brand

Bestever

Link building programme

Editorial link acquisition and authority consolidation across a competitive consumer category.

Engagement

Sector
Consumer brand
Scope
Link building programme
Services
Link Building, Editorial Outreach, SEO
Duration
June 2025
Status
Completed, June 2025
312Referring domainsBaseline, 1 Jun 2025
348Referring domainsEnd state, 30 Jun 2025
+36Net referring domains gainedChange, June 2025

The situation

Bestever is an AI creative engine for performance advertising, competing in a fast-moving category against established creative and ad-analytics tools. As an AI-native brand it needed the kind of third-party editorial authority that both search engines and AI answer engines rely on when deciding which sources to trust. The brief was to strengthen off-site authority with editorial, manual-review-safe links, in a category where most link supply is low-quality or network-based. The goal was link-profile quality and relevance, not volume.

What we did

  • Link Building: 11 editorial, followed, manual-review-safe placements on relevant martech, adtech and marketing publications in June 2025, with natural anchor distribution pointed at priority pages. See the service page for how this runs.
  • Editorial Outreach: relevance-led outreach so placements corroborate Bestever as a real entity in its category, not just a link source. See the service page for how this runs.
  • SEO Strategy: authority pointed at the pages that matter, supporting the non-branded footprint that editorial links most directly influence. See the service page for how this runs.

Outcome

The campaign ran in June 2025. Over that month, Bestever’s referring domains grew from 312 on 1 June to 348 on 30 June, a net gain of 36. The 11 editorial links delivered in June were part of that growth and formed its high-quality, followed share. Figures from Ahrefs.

Ahrefs overview (current snapshot): Domain Rating 46, referring domains 791 live, organic keywords 426, organic traffic 3.3K per month.
Ahrefs overview (current snapshot): Domain Rating 46, referring domains 791 live, organic keywords 426, organic traffic 3.3K per month.

The links added to the followed segment of the profile, the part that carries ranking and citation authority in a link profile that is otherwise majority nofollow.

Referring domains (blue) and Domain Rating (purple) climbing across the tracked period, including the June 2025 campaign window (312 to 348).
Referring domains (blue) and Domain Rating (purple) climbing across the tracked period, including the June 2025 campaign window (312 to 348).
Referring domains by type: 341 followed (43.1%) against 450 not followed. Editorial links add to the followed segment.
Referring domains by type: 341 followed (43.1%) against 450 not followed. Editorial links add to the followed segment.

Across the wider tracked period, Bestever’s search footprint scaled to 426 organic keywords with 261 ranking in the top three, and its non-branded footprint, the segment editorial links most directly influence, grew by 94 keywords and +80 traffic.

Organic positions over the tracked period: ranking keywords scaling, with the strongest growth from spring 2025 onward.
Organic positions over the tracked period: ranking keywords scaling, with the strongest growth from spring 2025 onward.
Organic keywords by intent. Traffic is overwhelmingly branded, which is why the campaign is not credited with the total traffic figure.
Organic keywords by intent. Traffic is overwhelmingly branded, which is why the campaign is not credited with the total traffic figure.
Top organic competitors (Ahrefs, US): Bestever against madgicx.com, foreplay.co, postplanner.com, panoramata.co and owox.com.
Top organic competitors (Ahrefs, US): Bestever against madgicx.com, foreplay.co, postplanner.com, panoramata.co and owox.com.

About these figures. What the campaign is credited with. Bestever’s total organic traffic (roughly 3.3K per month in Ahrefs) is largely branded, driven by brand awareness and product growth rather than link building. This case study credits the June campaign with its contribution to the followed referring domain base and the link-profile quality that supports Bestever’s non-branded footprint, not with the total traffic figure.

Why this fits the RankingBite model

A single-month link campaign is the smallest thing we sell, and it is the clearest test of whether an agency will overclaim. The honest read is 11 editorial placements inside a net gain of 36 referring domains, added to the followed share of a profile that is otherwise majority nofollow. We do not credit the campaign with the branded traffic it did not cause.

Services used

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