Blog
How Healthcare Companies Are Using AEO and GEO
Healthcare companies are using AEO to make medical content easier for AI systems to extract as direct answers and GEO to improve their chances…
September 24, 2026- Home
- Blog
Guides, analysis, and the occasional correction.
Written by the people who run the engagements. Where our industry is overclaiming, we say so, including when the overclaim would be convenient for us.
Blog
How AEO and GEO Are Changing Healthcare SEO
Healthcare SEO is shifting from a race to rank on Google into a broader competition to be discovered, understood, mentioned, and cited across AI-powered…
September 24, 2026
Blog
GEO and AEO for Healthcare Brands
Healthcare discovery is no longer limited to traditional Google search. Patients, healthcare professionals, and decision-makers increasingly use AI assistants and AI-generated search experiences to…
September 24, 2026
Blog
AI Visibility Agency vs Tool: Full Comparison
Choose an AI visibility tool if you already have the expertise and resources to act on the data. Choose an agency if you need…
September 3, 2026
Blog
Which one to choose AI Visibility Agency or In-House Tool
Most companies land on one of three paths: hire an AI visibility agency to manage the work, buy an AI visibility tool and run…
September 3, 2026
Blog
The Hybrid Model: AI Visibility Agency + In-House Tool
AI search is changing how customers discover brands. Instead of clicking through a traditional list of blue links, users increasingly ask platforms such as…
September 2, 2026
Blog
AI Search Agency: How It Helps Brands Get Discovered
An AI search agency (also called a GEO, AEO, or AI visibility agency) helps brands get found, cited, and recommended inside AI-generated answers on…
September 2, 2026
Blog
Agency vs Tool vs In-House AI Visibility: Which Model Actually Wins in 2026?
If you’re trying to get cited in ChatGPT, Google AI Overviews, AI Mode, Perplexity, and Gemini, you actually have three levers, not two:…
September 2, 2026
Blog
Why You Should Prioritize AI Engines Instead of Tracking Them All
Tracking every AI engine sounds comprehensive. In practice, it usually produces more data than useful insight. Each platform has a different audience, a different…
August 7, 2026
Blog
Setting Realistic Citation-Rate Targets by Stage and Industry
Citation Rate measures how often an AI platform visibly attributes an answer to your website or content, across a defined set of tracked prompts.…
August 6, 2026One email a month. Only when there is something worth saying.
Model behaviour changes, what we have measured, and what we got wrong.