Written by the people who run the engagements. Where our industry is overclaiming, we say so, including when the overclaim would be convenient for us.
AI search is changing how users discover information. Platforms like Gemini and Copilot now provide direct answers by understanding and combining information from multiple…
July 25, 2026
AI assistants answer recommendation queries by pulling from third-party listicles and roundups, not brand pages. A citation press analysis of over 60,000 citations across…
July 25, 2026
AI visibility is often measured by how frequently a brand appears in AI-generated responses. However, being cited does not always mean being recommended. A…
July 25, 2026
Organic traffic reports no longer tell the complete story. AI search has changed how people discover and evaluate brands, and a large share of…
July 24, 2026
Publishing a piece once and letting it sit is no longer a viable strategy. Refreshing content on a set cycle is what keeps AI-powered…
July 24, 2026
Trust is one of the most valuable qualities in writing. Readers are more likely to believe content that explains ideas clearly, supports claims with…
July 24, 2026
SEO is not dead. The optimization target split. For twenty years there was one target: rank in a list, earn a click. In 2026…
July 24, 2026
AI answer engines cite third-party websites more often than brand-owned domains because independent sources provide stronger external validation. Instead of relying on a company’s…
July 24, 2026
Perplexity has become one of the most popular AI search platforms by providing direct answers with cited sources from the web. Instead of relying…
July 24, 2026
AI search has changed how people research and buy products. Instead of clicking through multiple websites, users now ask tools like ChatGPT, Perplexity, and…
July 23, 2026Model behaviour changes, what we have measured, and what we got wrong.