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Written by the people who run the engagements. Where our industry is overclaiming, we say so, including when the overclaim would be convenient for us.

How to Write FAQs That Earn AI Citations
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How to Write FAQs That Earn AI Citations

Many articles include FAQ sections, but few create FAQs that earn AI citations. The problem isn’t the number of questions it’s that they often…

July 22, 2026

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Model behaviour changes, what we have measured, and what we got wrong.