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How to Run a Content Audit for AEO
AI search does not evaluate content the same way traditional search engines do. Instead of only looking at rankings or keywords, AI systems analyze…
July 29, 2026- Home
- Blog
Guides, analysis, and the occasional correction.
Written by the people who run the engagements. Where our industry is overclaiming, we say so, including when the overclaim would be convenient for us.
Blog
E-E-A-T for AI: Trust Signals That Earn Citations
Many websites publish accurate content, but not all become trusted sources for AI. Good writing alone isn’t enough. AI also looks for who created…
July 28, 2026
Blog
How to Fact-Check and Source Content So AI and Readers Trust It
Information can reach thousands of people within minutes, but accuracy does not always spread at the same speed. A statistic without a source, a…
July 27, 2026
Blog
Removing AI Footprints: Making Drafted Content Read as Human
AI can help produce a first draft in minutes, but many AI-written articles still feel easy to recognize. The writing may be grammatically correct,…
July 26, 2026
Blog
Entity and Attribute Rich Content: The Format AI Lifts into Answers
Many articles contain useful information but still don’t appear in AI-generated answers. The difference often isn’t the quality of the writing it’s how the…
July 25, 2026
Blog
The Analyst Voice: Writing With the Authority AI Trusts
Trust is one of the most valuable qualities in writing. Readers are more likely to believe content that explains ideas clearly, supports claims with…
July 24, 2026
Blog
Content Structure for AI Extraction: The Direct-Answer Lead
You can write a detailed article and still miss out on AI citations if the answer is buried halfway through the page. Content structure…
July 23, 2026
Blog
How to Write FAQs That Earn AI Citations
Many articles include FAQ sections, but few create FAQs that earn AI citations. The problem isn’t the number of questions it’s that they often…
July 22, 2026
Blog
Writing Content That AI Engines Cite (and Humans Trust)
Content that AI engines cite is more likely to answer a question in the first sentence, support its claims with reliable sources, and offer…
July 21, 2026One email a month. Only when there is something worth saying.
Model behaviour changes, what we have measured, and what we got wrong.