Blog
When Should You Hire a B2B SaaS AEO Agency?
A B2B SaaS company does not need an AEO agency simply because AI search is growing. The right time to invest depends on whether…
September 27, 2026- Home
- Blog
Guides, analysis, and the occasional correction.
Written by the people who run the engagements. Where our industry is overclaiming, we say so, including when the overclaim would be convenient for us.
Blog
Self-Contained Content Chunks: Structuring Content for Retrieval
Self-contained content chunks are structured so that each important passage retains its meaning even when it is retrieved separately from the rest of the…
September 27, 2026
Blog
How to Create Content LLMs Cite as Source in 2026
To structure content for citation, make each important passage directly relevant, specific, self-contained, clearly identified, and supported by attributable evidence. Organize the page with…
September 24, 2026
Blog
ChatGPT vs Google AI Overviews: Where to Optimize First
If I had to choose where to optimize first, I’d look at the buyer journey before choosing the platform. I’d prioritize Google AI Overviews…
September 3, 2026
Blog
How to Choose a B2B SaaS AEO Agency
Choose an AEO agency with proven B2B SaaS experience, a clear methodology, measurable results, and an approach aligned with your buyer journey and growth…
September 1, 2026
Blog
What Does a B2B SaaS AEO Agency Actually Do?
A B2B SaaS AEO agency helps a company improve how it is understood and represented across AI-powered search and answer experiences. Its role is…
August 25, 2026
Blog
The Future of Search: Agentic AI, AI Shopping, and What Comes After Chat
Search is evolving beyond helping people find information. AI can now answer questions, compare options, and assist with completing real-world tasks. As these capabilities…
July 31, 2026
Blog
The AEO Maturity Model: Four Stages of AI Trust
AI visibility is a maturity journey rather than a single achievement. Brands progress through recognizable stages as AI answer engines build confidence in their…
July 30, 2026
Blog
Is AEO Worth It? Building the Business Case for AI Visibility
AEO is worth evaluating because AI-powered search is changing how people discover brands, compare solutions, and make purchase decisions. As AI assistants increasingly answer…
July 29, 2026
Blog
How AI Search Is Changing the B2B Buyer Journey
The B2B buyer journey has changed. Instead of relying only on Google searches, review sites, vendor websites, and sales conversations, buyers are increasingly using…
July 28, 2026One email a month. Only when there is something worth saying.
Model behaviour changes, what we have measured, and what we got wrong.