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Citation vs Mention: Why the Difference Matters
AI visibility is not just about how often a brand appears in AI-generated answers. The difference between being mentioned and being cited determines whether…
July 27, 2026- Home
- Blog
Guides, analysis, and the occasional correction.
Written by the people who run the engagements. Where our industry is overclaiming, we say so, including when the overclaim would be convenient for us.
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Owned citation vs Earned citation in the AI Era
Owned citations vs. Earned citations is about understanding how AI answer engines evaluate trust. Owned citations help AI interpret your content and its relationships,…
July 26, 2026
Blog
The Citation Paradox: Cited as a Source, Not Recommended as a Vendor
AI visibility is often measured by how frequently a brand appears in AI-generated responses. However, being cited does not always mean being recommended. A…
July 25, 2026
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Why AI Cites Third-Party Sites 6x More Than Your Own Domain
AI answer engines cite third-party websites more often than brand-owned domains because independent sources provide stronger external validation. Instead of relying on a company’s…
July 24, 2026
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How AI Answer Engines Choose Their Sources
AI answer engines choose their sources by retrieving, evaluating, and comparing information before generating a response. Rather than selecting sources at random, they rely…
July 23, 2026
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AEO vs GEO vs SEO: What’s Actually Different
Search has evolved beyond blue links. Today, people discover information through search engines, AI answer engines, and generative AI assistants, each relying on different…
July 22, 2026
Blog
The Complete Guide to Getting Cited by AI
Getting cited by AI means your content is selected as a trusted source for AI-generated answers. As platforms like ChatGPT, Google AI Overviews, Perplexity,…
July 21, 2026One email a month. Only when there is something worth saying.
Model behaviour changes, what we have measured, and what we got wrong.