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Complete AI Crawlers Guide 2026: GPTBot, & Perplexity
AI crawlers play an important role in helping AI platforms discover and process web content. However, simply publishing content doesn’t guarantee these crawlers can…
July 28, 2026- Home
- Blog
Guides, analysis, and the occasional correction.
Written by the people who run the engagements. Where our industry is overclaiming, we say so, including when the overclaim would be convenient for us.
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Local SEO in the AI Era: Map Pack to AI Overviews
Local search no longer runs through one channel. It runs through three. A local query today can surface a Map Pack, an AI Overview,…
July 28, 2026
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E-E-A-T for AI: Trust Signals That Earn Citations
Many websites publish accurate content, but not all become trusted sources for AI. Good writing alone isn’t enough. AI also looks for who created…
July 28, 2026
Blog
How AI Search Is Changing the B2B Buyer Journey
The B2B buyer journey has changed. Instead of relying only on Google searches, review sites, vendor websites, and sales conversations, buyers are increasingly using…
July 28, 2026
Blog
Co-Citation: How AI Positions Your Brand Based on Company You Keep
Ask an AI tool what your brand does, and you might not recognize the answer not because it’s hallucinating, but because it’s remembering an…
July 28, 2026
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GA4 for SEO: The Setup and Three Reports That Matter
GA4 for SEO confusion starts before anyone opens a report. It starts with a config step someone skipped during setup. Get that wrong and…
July 27, 2026
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How to Fact-Check and Source Content So AI and Readers Trust It
Information can reach thousands of people within minutes, but accuracy does not always spread at the same speed. A statistic without a source, a…
July 27, 2026
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Is SEO Dead? What Zero-Click Search Actually Changed
SEO is not dead. Zero-click search changed the payout, not the mechanism. Google still ranks pages, and AI Overviews still pull their sources from…
July 27, 2026
Blog
Honest llms.txt Facts for 2026
AI search is changing how people discover information. Platforms like ChatGPT, Gemini, Perplexity, and Copilot generate answers by finding and understanding content from the…
July 27, 2026
Blog
Guest Posting for AI Citations: What Works and What’s Invisible
Guest posting has long been viewed as one of the most reliable ways to build backlinks and improve search rankings. But as AI-powered search…
July 27, 2026One email a month. Only when there is something worth saying.
Model behaviour changes, what we have measured, and what we got wrong.