Blog
How to Repurpose Existing Content for AI Search
Most content teams already have a library of published pages that contain useful information, research, and expertise. The challenge is that many of these…
July 30, 2026- Home
- Blog
Guides, analysis, and the occasional correction.
Written by the people who run the engagements. Where our industry is overclaiming, we say so, including when the overclaim would be convenient for us.
Blog
Search Everywhere Optimization: Visibility Beyond Google
Search Everywhere Optimization is the practice of building brand visibility across every platform where an audience searches, not just Google. It applies the same…
July 30, 2026
Blog
The AEO Maturity Model: Four Stages of AI Trust
AI visibility is a maturity journey rather than a single achievement. Brands progress through recognizable stages as AI answer engines build confidence in their…
July 30, 2026
Blog
Building a Combined SEO + AEO Reporting Dashboard in Looker Studio
The combined SEO and AEO dashboard is a single Looker Studio report that unifies organic search data from GA4 and Google Search Console with…
July 29, 2026
Blog
Featured Snippets vs AI Citations: What Happened to Position Zero
Position zero didn’t disappear. It split into a citation model.For years, winning a featured snippet meant one thing. Your page became the single answer…
July 29, 2026
Blog
Critical Fixes for JavaScript Rendering Issues in 2026
Modern websites often rely on JavaScript to create dynamic and interactive experiences. JavaScript rendering plays a critical role in determining how easily AI crawlers…
July 29, 2026
Blog
What to Do When AI Gets Your Brand Wrong
Ask ChatGPT or Gemini about your company, and you might get a flat-out wrong answer, the wrong industry, a competitor’s product listed as yours,…
July 29, 2026
Blog
How to Run a Content Audit for AEO
AI search does not evaluate content the same way traditional search engines do. Instead of only looking at rankings or keywords, AI systems analyze…
July 29, 2026
Blog
Is AEO Worth It? Building the Business Case for AI Visibility
AEO is worth evaluating because AI-powered search is changing how people discover brands, compare solutions, and make purchase decisions. As AI assistants increasingly answer…
July 29, 2026
Blog
How to Track Which AI Bots Crawl Your Site
AI bot crawl tracking means verifying, through server logs or CDN data, whether bots like GPTBot, ClaudeBot, PerplexityBot, and Google Extended actually visited your…
July 28, 2026One email a month. Only when there is something worth saying.
Model behaviour changes, what we have measured, and what we got wrong.