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AI Answer Sentiment: How AI Assistants Frame Your Brand
Ask ChatGPT and Gemini the same question about your brand and you can get two different answers not because one is wrong, but because…
August 3, 2026- Home
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Guides, analysis, and the occasional correction.
Written by the people who run the engagements. Where our industry is overclaiming, we say so, including when the overclaim would be convenient for us.
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Page-Intent Segmentation: Tag Pages for Better GA4 Reports
Page-intent segmentation is the practice of tagging every page on a site by the search intent it serves, informational, commercial, transactional, or branded, before…
July 31, 2026
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Wikipedia and Wikidata: Unlock AI Citation Success
AI search systems are moving beyond simple keyword matching and focusing more on understanding entities, relationships, and context. To provide accurate answers, AI needs…
July 31, 2026
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YouTube and Video in the Age of AI Search
AI search is changing how people discover video. Instead of relying only on YouTube search, users now ask ChatGPT, Perplexity, Gemini, and Google’s AI…
July 31, 2026
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Original Data and Statistics Pages: The Format AI Cites Most
Every day, thousands of articles repeat the same facts and statistics from existing sources. While this content can still be useful, it rarely becomes…
July 31, 2026
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Unlinked Brand Mentions: Why They Now Matter as Much as Links
Ask ChatGPT “what are some of the best WordPress SEO plugins?” and it names Yoast SEO sometimes directly, sometimes in passing. This isn’t hypothetical;…
July 31, 2026
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The Future of Search: Agentic AI, AI Shopping, and What Comes After Chat
Search is evolving beyond helping people find information. AI can now answer questions, compare options, and assist with completing real-world tasks. As these capabilities…
July 31, 2026
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UTM and Attribution Hygiene: Clean Data Before You Report
Every marketing report is only as good as the tracking behind it. Before you present a single dashboard, the traffic feeding it has already…
July 30, 2026
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Ultimate Reddit AI Guide 2026: Win Better AI Citations
AI systems are increasingly using community-driven content to understand real user experiences and opinions. Platforms like Reddit provide valuable insights through discussions, reviews, and…
July 30, 2026
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Data-Driven Digital PR: Earning Citations at Scale
Data-driven digital PR means generating original data, proprietary numbers, survey findings, a fresh cut of public data, and turning it into a story worth…
July 30, 2026One email a month. Only when there is something worth saying.
Model behaviour changes, what we have measured, and what we got wrong.