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How to Optimize Content for AI Overviews and Answer Engines
Learning how to optimize for AI Overviews and answer engines starts with one shift: AI systems cite passages, not pages. Make your site crawlable…
September 29, 2026- Home
- Blog
Guides, analysis, and the occasional correction.
Written by the people who run the engagements. Where our industry is overclaiming, we say so, including when the overclaim would be convenient for us.
Blog
Page-Intent Segmentation: Tag Pages for Better GA4 Reports
Page-intent segmentation is the practice of tagging every page on a site by the search intent it serves, informational, commercial, transactional, or branded, before…
July 31, 2026
Blog
UTM and Attribution Hygiene: Clean Data Before You Report
Every marketing report is only as good as the tracking behind it. Before you present a single dashboard, the traffic feeding it has already…
July 30, 2026
Blog
Building a Combined SEO + AEO Reporting Dashboard in Looker Studio
The combined SEO and AEO dashboard is a single Looker Studio report that unifies organic search data from GA4 and Google Search Console with…
July 29, 2026
Blog
How to Track Which AI Bots Crawl Your Site
AI bot crawl tracking means verifying, through server logs or CDN data, whether bots like GPTBot, ClaudeBot, PerplexityBot, and Google Extended actually visited your…
July 28, 2026
Blog
GA4 for SEO: The Setup and Three Reports That Matter
GA4 for SEO confusion starts before anyone opens a report. It starts with a config step someone skipped during setup. Get that wrong and…
July 27, 2026
Blog
GA4 vs Google Search Console: Why the Numbers Never Match
GA4 and Google Search Console will never show identical numbers, and they were never meant to. GSC counts clicks and impressions from Google Search…
July 26, 2026
Blog
GA4 Direct Traffic: Why Organic Search Ends Up Here
GA4 direct traffic is a catch-all label for any session with no referrer data, not proof that a user typed your URL or used…
July 25, 2026
Blog
Attribution Problem: Why Organic Traffic Looks Wrong
Organic traffic reports no longer tell the complete story. AI search has changed how people discover and evaluate brands, and a large share of…
July 24, 2026
Blog
AI Coverage Gaps: Where Your Brand Is Invisible to Buyers
AI search has changed how people research and buy products. Instead of clicking through multiple websites, users now ask tools like ChatGPT, Perplexity, and…
July 23, 2026One email a month. Only when there is something worth saying.
Model behaviour changes, what we have measured, and what we got wrong.