Blog
How to Find AI Referral Traffic in GA4 (Why It’s Fragmented)
AI search now sends real, measurable traffic to websites, and Google Analytics 4 was not built to isolate it cleanly. ChatGPT, Claude, Gemini, and…
July 22, 2026- Home
- Blog
Guides, analysis, and the occasional correction.
Written by the people who run the engagements. Where our industry is overclaiming, we say so, including when the overclaim would be convenient for us.
Blog
Buyer-Intent Queries: How to Build Your Prompt Universe
AI search engines answer questions before a brand ever gets the chance to make its case. ChatGPT, Perplexity, and Google’s AI Overviews now sit…
July 21, 2026One email a month. Only when there is something worth saying.
Model behaviour changes, what we have measured, and what we got wrong.