Written by the people who run the engagements. Where our industry is overclaiming, we say so, including when the overclaim would be convenient for us.
Search engines and AI assistants are changing how they understand information. Instead of relying only on keywords, they increasingly identify entities; people, organizations, products,…
July 22, 2026
Rising impressions with falling clicks is the pattern I get asked about more than any other. It is usually not a penalty. Your pages…
July 21, 2026
Getting cited by AI means your content is selected as a trusted source for AI-generated answers. As platforms like ChatGPT, Google AI Overviews, Perplexity,…
July 21, 2026
AI search engines answer questions before a brand ever gets the chance to make its case. ChatGPT, Perplexity, and Google’s AI Overviews now sit…
July 21, 2026
Yes, link building still matters, but links have changed jobs. When someone asks ChatGPT or Google’s AI Overview a question, the AI isn’t crawling…
July 21, 2026
Content that AI engines cite is more likely to answer a question in the first sentence, support its claims with reliable sources, and offer…
July 21, 2026
AI-powered search is changing how people discover information online. Instead of showing only a list of links, platforms like Google AI Overviews, ChatGPT, Perplexity,…
July 21, 2026Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
July 2, 2026Model behaviour changes, what we have measured, and what we got wrong.