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What Drives How Fast a Brand Appears in AI Answers
AI search is changing how brands earn visibility. Instead of simply ranking pages, AI systems select a small number of brands to mention in…
September 25, 2026- Home
- Blog
Guides, analysis, and the occasional correction.
Written by the people who run the engagements. Where our industry is overclaiming, we say so, including when the overclaim would be convenient for us.
Blog
How Long Does GEO Take to Show Results? (2026 Data)
Most brands start seeing early GEO signals, like brand mentions, basic AI citations, and improved factual accuracy in AI answers, within 2 to 8…
September 24, 2026
Blog
Unlinked Brand Mentions: Why They Now Matter as Much as Links
Ask ChatGPT “what are some of the best WordPress SEO plugins?” and it names Yoast SEO sometimes directly, sometimes in passing. This isn’t hypothetical;…
July 31, 2026
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Data-Driven Digital PR: Earning Citations at Scale
Data-driven digital PR means generating original data, proprietary numbers, survey findings, a fresh cut of public data, and turning it into a story worth…
July 30, 2026
Blog
What to Do When AI Gets Your Brand Wrong
Ask ChatGPT or Gemini about your company, and you might get a flat-out wrong answer, the wrong industry, a competitor’s product listed as yours,…
July 29, 2026
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Co-Citation: How AI Positions Your Brand Based on Company You Keep
Ask an AI tool what your brand does, and you might not recognize the answer not because it’s hallucinating, but because it’s remembering an…
July 28, 2026
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Guest Posting for AI Citations: What Works and What’s Invisible
Guest posting has long been viewed as one of the most reliable ways to build backlinks and improve search rankings. But as AI-powered search…
July 27, 2026
Blog
The Two-Track Model: Combining Authority Links and Entity-Rich Content
The two-track model is the framework behind who gets cited in AI search results today. AI-powered platforms like ChatGPT and Perplexity don’t rank pages…
July 26, 2026
Blog
How to Get Your Brand Into the Listicles and Roundups AI Actually Cites
AI assistants answer recommendation queries by pulling from third-party listicles and roundups, not brand pages. A citation press analysis of over 60,000 citations across…
July 25, 2026
Blog
Refreshing Content on a Cycle: The Freshness That Keeps You Cited
Publishing a piece once and letting it sit is no longer a viable strategy. Refreshing content on a set cycle is what keeps AI-powered…
July 24, 2026One email a month. Only when there is something worth saying.
Model behaviour changes, what we have measured, and what we got wrong.