Written by the people who run the engagements. Where our industry is overclaiming, we say so, including when the overclaim would be convenient for us.
Digital PR has long been measured by media coverage, editorial backlinks, and referral traffic. While those metrics still matter, AI-powered search is changing how…
July 23, 2026
For years, link-building success has been measured by backlinks, search rankings, referral traffic, and domain authority. These metrics still matter, but they don’t tell…
July 22, 2026
Yes, link building still matters, but links have changed jobs. When someone asks ChatGPT or Google’s AI Overview a question, the AI isn’t crawling…
July 21, 2026Model behaviour changes, what we have measured, and what we got wrong.