Written by the people who run the engagements. Where our industry is overclaiming, we say so, including when the overclaim would be convenient for us.
AI systems are increasingly using community-driven content to understand real user experiences and opinions. Platforms like Reddit provide valuable insights through discussions, reviews, and…
July 30, 2026
Modern websites often rely on JavaScript to create dynamic and interactive experiences. JavaScript rendering plays a critical role in determining how easily AI crawlers…
July 29, 2026
AI crawlers play an important role in helping AI platforms discover and process web content. However, simply publishing content doesn’t guarantee these crawlers can…
July 28, 2026
AI search is changing how people discover information. Platforms like ChatGPT, Gemini, Perplexity, and Copilot generate answers by finding and understanding content from the…
July 27, 2026
As more people use ChatGPT to find answers, getting your content cited has become an important part of AI search visibility. Instead of showing…
July 26, 2026
AI search is changing how users discover information. Platforms like Gemini and Copilot now provide direct answers by understanding and combining information from multiple…
July 25, 2026
Perplexity has become one of the most popular AI search platforms by providing direct answers with cited sources from the web. Instead of relying…
July 24, 2026
Google Search is evolving beyond traditional blue links with features like AI Overviews and AI Mode, which generate AI-powered answers by combining information from…
July 23, 2026
Search engines and AI assistants are changing how they understand information. Instead of relying only on keywords, they increasingly identify entities; people, organizations, products,…
July 22, 2026
AI-powered search is changing how people discover information online. Instead of showing only a list of links, platforms like Google AI Overviews, ChatGPT, Perplexity,…
July 21, 2026Model behaviour changes, what we have measured, and what we got wrong.