Blog
Is SEO Dead? What Zero-Click Search Actually Changed
SEO is not dead. Zero-click search changed the payout, not the mechanism. Google still ranks pages, and AI Overviews still pull their sources from…
July 27, 2026- Home
- Blog
Guides, analysis, and the occasional correction.
Written by the people who run the engagements. Where our industry is overclaiming, we say so, including when the overclaim would be convenient for us.
Blog
Best X” and Comparison Content: The Format to Invest In for Commercial Intent
Ranked “Best X” pages are the highest-return content format in 2026, because they win the queries AI cannot finish. Head-to-head comparisons support them; the…
July 26, 2026
Blog
Zero-Click Search: How to Measure It and What Defends Against
Zero-click search ends without a click to any website. Declining clicks do not prove declining SEO performance. Google answers the query on the results…
July 25, 2026
Blog
SEO in 2026: What Still Works When AI Answers the Question
SEO is not dead. The optimization target split. For twenty years there was one target: rank in a list, earn a click. In 2026…
July 24, 2026
Blog
How to Shift Content Investment by Query Intent in AI Era
Key Takeaways AI Overviews and zero-click search have cut the return on purely informational content. The click that funded that investment is gone. Move…
July 23, 2026
Blog
Branded vs Non-Branded Search: How to Read the Split
Branded search comes from users who already know your company. Non-branded search comes from users who do not. The two halves answer different questions,…
July 22, 2026
Blog
Impressions Up, Clicks Down: What It Means and What to Do
Rising impressions with falling clicks is the pattern I get asked about more than any other. It is usually not a penalty. Your pages…
July 21, 2026One email a month. Only when there is something worth saying.
Model behaviour changes, what we have measured, and what we got wrong.